Diamond Cut
Cut is probably the most important quality factor, and most challenging, of the four Cs to understand. The brilliance of a diamond depends heavily on its cut.

Diamond Clarity
Most diamonds contain some inner flaws, or inclusions, that occur during the formation process. The visibility, number and size of these inclusions determine what is called the clarity of a diamond. Diamonds that are clear create more brilliance, and thus are more highly prized, and priced.

Diamond Color
Colorless diamonds are the most desirable since they allow the most refraction of light (sparkle). Off white diamonds absorb light, inhibiting brilliance.

Carat Weight
A carat is the unit of weight by which a diamond is measured. Because large diamonds are found less commonly than small diamonds, the price of a diamond rises exponentionaly to its size. Read this guide to get a better understanding of what a carat is and how it affects the appearance of a diamond.

Speaking with a professional will help with options at your price range. There is a diamond for every purpose and price range. Please visit our store in Courtice, Ontario where we can show you a range of diamonds to choose from.